The Importance of Ambition in Business: The Case of José Auriemo Neto and JHSF

Ambition is a quality many lack but that many desire. The same can be said of companies; many want ambition but lack it. The case of JHSF and Jose Auriemo Neto is one of the few ones where a company and its leader both have strong desire and ambition. It is this ambition that has driven JHSF to the top of the Brazilian real estate sector and provided the justifications for attempting daring strategic moves that the competition has previously shied away from touching.

JHSF occupies a big space within the Brazilian real estate sector. Rather than concentrate on one particular area within the industry, the company has invested and perfected the way of business in a number of them. The company’s initial focus in real estate development was solely on construction. As a result, most of its projects were largely large-scale residential, commercial and mixed-use developments. By 2001, the company decided to add shopping centers into its portfolio. Since then the company has developed a total of six malls, including the country’s first mall housing a subway station. At around the same time, the company also decided to get into the hospitality segment by becoming the majority shareholder of the Fasano chain of hotels. The company again surprised the market in 2016 with the announcement of the Sao Paulo Catarina Executive Airport project. The project will be the company’s biggest yet and will be the first privately owned airport of its kind in the country and more information click here.

The unmatched success of JHSF in the last decade and a half is a true testament to Jose Auriemo Neto’s desire and ambition. Upon graduating from one of the most prestigious universities in the country, Fundacao Armando Alvares Penteado (FAAP) University, he joined JHSF in 1993. Within a decade at the company, he had amassed enough experience to be named its Chief Executive Officer and what JHSF knows.

In between the time he joined the company and when he became its CEO, his biggest contribution was founding the company’s service department and oversaw the successful development of the company’s first shopping destination. Since becoming CEO, the number of daring strategic moves he has overseen has significantly increased. For example, he signed a series of partnerships agreements, between 2009 and 2012, with various international brands thus launching the company into the retail business and JHSF’s lacrosse camp.

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