Over the past few years, an increasing number of fast-food outlets have been capitalizing on vegetarian food options. While much of this has focused on salads and a few other menu options, a large number of them have been creating meat-free burger options. One of the most notable of these has been Burger King, although a variety of other firms have followed suit.
Throughout this time, quite a significant number of consumers have wondered whether industry giant McDonalds would be capitalizing on the niche. While the company hasn’t issued many statements on the matter, it looks as though it’s only a matter of time until it releases its own meat-free option. While much of this has been driven by the success that Burger King and other outlets have seen with their Impossible Whopper, there are a few other indications that could point in this direction.
One of the most prominent of these has been a partnership between meat-free burger supplier Impossible Foods and the OSI Group. While this may not seem as though it would affect whether the fast-food giant would be capitalizing on the trend, what needs to be taken into account is OSI’s extensive history with McDonalds, as it has been the primary supplier of the firm’s burgers for over 60 years.
The partnership between Impossible Foods and OSI Group may be quite a surprising one, given that the two operate in somewhat different niches. According to a statement announcing the deal, however, it could make much more sense than many people might imagine. This is primarily because Impossible Foods somewhat underestimated the level of demand that it would see with its meat-free burger alternatives.
As a result of this demand, the company needed to quickly increase its production, which subsequently led to a deal being struck with OSI Group, which has operations across the globe. While the partnership could be a relatively short-term one while Impossible Foods upgrades its own facilities, it does open up the possibility of a deal with McDonalds. As Sheetal Shah, the senior vice president of product and operations of Impossible Foods, notes, an agreement with the fast-food giant isn’t something that should be ruled out.
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