Category Archives: Ad Agency

Lori Senecal’s Business Expertise Is Impressive

In 2015, Lori Senecal became the CEO of CP+B. Since then, she has had a direct hand in increasing the revenue of the company by 21% by taking calculated risks. Senecal says that creativity is a behavior and not just a skill or talent. She has participated in several marketing campaigns that have helped the company move forward.

One of the campaigns that Lori has been involved in was Kraft Mac & Cheese. 2015 was the year that Kraft took all the artificial ingredients from its macaroni and cheese products, and CP+B didn’t want to advertise this change, fearing that parents of picky eaters would no longer buy the product. However, 50 million boxes were sold after Kraft announced that their macaroni and cheese was free of artificial ingredients, and the news generated over 1 billion free media impressions.


Lori Senecal was also in a leadership position in CP+B during the Letgo campaign. Let is a classified ad app, and CP+B created that Commercializer, which is a tool that lets users of the app make TV-inspire spots for selling used items. Recently, the app got 45 million downloads.


2K released NBA 2K in the fall of 2016, and Senecal has been involved in the collaboration with the game and Fitbit. The partnership allows video game players to sync the game with their Fitbit, so they can improve their health by taking real steps while improving the skills of their virtual players. Check out cpbgroup to see more.



According to Fast Company, the success that Senecal has achieved starts with incorporating healthy habits into her day that prepare her for greatness. Lori Senecal shares that her typical day starts with a workout so that she can get her blood flowing and prepare her mind to come up with great ideas. She asserts that no two days are alike, but most of the time she has to attend internal meetings with her teams to talk about progress on marketing initiatives for the company’s 10 offices. Check out inspirery to see more.



Senecal also shares that she brings ideas to life through collaborating with other creative and professional organizations. At CP+B, she and her team operate under the belief that The Best Idea Is Boss, and the team is not focused on the best idea coming from the person with the biggest title. This helps the company to move forward with new and fresh ideas that makes CP+B an industry leader.






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Lori Senecal And the Irony of Risk

In this day and age, the way to succeed is to take risks. However, many people are so risk averse that they wind up taking the biggest risk. There are so many people that just want to play it safe with the idea that they are going to succeed by following all of the rules. The unfortunate thing is that many people learn the hard way that playing by the rules is not going to improve their chances of getting anywhere. As a result, some people may give up. However, the one who is determined is going to realize that maybe it is better to push some boundaries.


Among the advertisers that take a lot of risk is Lori Senecal. However, the risks she takes pay off. For one thing, she looks at all of the new technologies that are developing. She also looks for ways to take advantage of the connectivity and the advantages that the new pieces of technology. For one thing, she is also willing to take risks and try something new with each medium. Another thing that is helpful is localized GPS marketing. This is one of the most effective ways to advertise for the company. Visit Behance for more details.


According to Adage, local advertising is effective because it helps clients get customers from different locations. Lor Senecal takes advantage of the localized type of advertising when she works with her clients. Lori is also encouraging team members to think about different ways to bring forth a lively user experience with ideas such as multicultural advertising. With multicultural advertising, it could speak to the subconscious of the individual letting him feel included.


With all of the insight and skill that Lori Senecal has shown in her company, she is currently teaching this to a successor who is going to take over for the company once she steps down and moves forward with other projects.



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José Borghi’s Influence in Brazil’s Advertisement Industry

Advertisement is one of the most important departments in any business venture. With the many industries operating in the economy today, it is quite easy for a business to go without arousing the attention of its customers. Advertisement can be easy if you only hire the best agency in the business. This may seem easier said than done and read full article.

When looking for an advertisement agency, this process goes beyond getting the most affordable service provider in the market. A good advertisement agency is one that has the necessary skills and expertise to get you the results in a short period. Luckily, Brazil enjoys the services of such a company, Mullen Lowe Brasil.

Mullen Lowe Brasil is arguably one of the most reputable advertisement agencies in the whole world. The agency is a business venture co-founded by José Borghi and well-known for being the face behind some of the popular and unforgettable advertisement. Some of the common ad it that it is known for include Mammals of Parmalat and sang unforgettable jingles. The agency also enjoys an excellent client base both from local and international businesses.

Arguably, the success Mullen Lowe Brasil enjoys would not be if it were not for the efforts and contributions of José Borghi. José is an established advertisement guru with a celebrated career all over the world. Mr. José developed the passion for advertisement during his early years in high school; however, things were much clear when his sister took him to the Castro Neves Theater. With the little exposure from the event, José was able to redefine his career path and better plan for it.

After high school, José Borghi took up a vocation in PUC studying Advertising and Propaganda. Upon graduation, Mr. Jose started his career as an editor in Standart Ogilvy Agency in 1989. With dedication and zeal for the industry, José Borghi was able to challenge himself and grow the business. After years of active practice, José Borghi and his partner Erh Ray seized the opportunity of improving themselves and founded their own venture, BorghiErh. The company has been able to withstand the test of time to grow into the market leader it is now both locally and internationally, all thanks to the leadership and vision of José Borghi and his Youtube.

Jose Borghi Talks about his Career, Sports and Personal Life

Jose Henrique Borghi came into the limelight while he got into the media industry in 1989, working with Standard Ogilvy. Years later, he got his name among the key figures in the Brazilian advertising industry after establishing Mullen Lowe Brazil. The ad agency broke into the industry after a series of mind-blowing adverts, such as Sazon, Fiat, and Parmalat. Jose Borghi, who now serves as the president of Mullen Lowe, was recently featured in an interview where he shared his story on both career and personal life. The interview took place along athletic tracks at the Esporte Clube Pinheiros during his usual morning jogging sessions.

Borghi’s Simplicity

From the interview, it was clear that Jose Henrique Borghi is a man of simplicity. He prefers to wear simple jeans pants, a shirt or a t-shirt, and sneakers. According to him, this dressing code was born out of his hate of being forced to wear official clothes during his days as a banker. Borghi resides in Sao Paulo close to his workplace and the EsporteClubePinheiros, which allows him to jog home when he feels like.

His Sports’ Life

Borghi’s performance at work is dependent on his involvement in sports. According to him, sports give him the energy to handle the demanding presidency role at Mullen Lowe. He further said that by waking up as early as 4.30 am to train, he could manage his time properly. Borghi participates in triathlons and read full article.

About His Role at Mullen Lowe

Jose Borghi took pride in the success achieved by Mullen Lowe under his leadership. From having a workforce of more than 300 people, to winning many accounts over the last three years, Jose felt that the company was headed in the right direction. His biggest pride, however, is being the mastermind behind Sazon, Fiat, and Parmalat ads. He argued that the three ads did not just propel him to great heights, but they also made a great impact on the client companies and What Borghi knows.