Category Archives: Fashion

Entrepreneur Deo Deere Continues Creative Journey In The Country She Fell In Love With

For the Russian native who was born Xenia Vorotova, America was always thought to be the dreamland, a place where you could have a better life and enjoy exceptional freedoms.

She imagined opportunities were endless, and at 17, Xenia, her mother and younger sister took off for that adventure and moved to New York City.

She and her family were proud immigrants and now residing in a major metropolis, a far cry from the small town of Izhevsk. It was both exciting and overwhelming, and Xenia wanted to swallow up every venture available. She immersed herself into the culture, fashion, music and art worlds, and she came to be known as “Doe Deere.

Doe adopted a keen sense of the street vibe around her. The trio worked all kinds of jobs to survive in NYC but was unprepared for the expenses and daily challenges they would meet in America.

Eventually, they ended up in a homeless shelter on Lexington Avenue. They were broken down but undefeated in their resolve. They lived in cramped quarters with a single bed. All three kept working hard, and through some helpful connections, they were able to turn it around.

An organization called Sanctuary for Families assisted the women in securing better jobs and moving to Lehman Projects on 110th Street in East Harlem.

The year was 2000, and the trio never looked back.

Doe fell into fashion and the world of beauty and in 2008, jumped in head first and launched Lime Crime makeup. It was a big business risk, but Doe had developed a sharp entrepreneurial mind and went for it.

Her cosmetics brand was bold, modern and seductive to millennials, and the giant makeup labels weren’t putting out the contemporary vibe Doe had pounced on.

Business skyrocketed, and Lime Crime was suddenly employing 35 people at the company’s Los Angeles base.

Today, Doe Deere is on another creative path and ready to debut Poppy Angeloff, a jewelry/fashion brand.

Life is good for Doe and her family. She believes “We all make America great,” and immigrants have always played a key role.

http://us.fashionnetwork.com/news/Lime-Crime-founder-speaks-out-on-Instagram-assures-fans-company-will-stay-true-to-roots,999812.html#.W1iT-NVKjIU

Customize Your Back To School Supplies – It’s Easier Than You Think

Wengie, the fashion blogger, tackles 12 DIY school supply hacks in one of her new videos. Go to http://socialblade.com/youtube/user/wwwengie

to learn how to easily customize your ordinary school supplies.

 

  1. Create rainbow highlighters – Choose one light colored highlighter and two darker ones. Dab each side of the light marker tip with the darker ones for a rainbow effect.

 

  1. Customize your pencils – Cut your favorite washi tape to the exact length of your pencil. Wrap the tape around your pencil.

 

  1. Dress up your pens – Remove the refill from a pen with a clear tube. Make a water and glue mix and pour it into the tube. Sprinkle some glitter into the tube. Carefully replace the refill.

 

  1. Quill pens – Buy large feathers at a craft store and use water colors to paint them a variety of colors. Use any pen refill and cut the plastic up to the ink line. Now cut the tip of the feather stem. Slide the pen refill into the opening in the feather tube.

 

  1. Colored staples – Use any color sharpie to color the top of your ordinary staples.

 

  1. Personalized USB’s – Find custom erasers and cut a slit using an exacto knife. Carve out the slit until it’s the exact size of the USB and then slide the USB into the eraser.

 

  1. Sharpeners that hold pencil shavings – Use either an empty tic-tac container or a small plastic condiment cup. Glue the sharpener horizontally into the container’s lid.

 

  1. Heart paper clips – Bend each end of the paper clip upward toward the open end of the clip.

 

  1. Paper clip storage – Hot glue an old refrigerator magnet to the outside of a pencil/pen cup.

 

10, 11, & 12. Customize your portfolio – Cover the separator tabs with washi tape. Insert a piece of cardboard as a portfolio page. Glue different size and shape post-its onto this cardboard in any design you wish. Use this page as your to-do list or as a reminder board. Finally, use chalkboard paint and pens to turn your portfolio into a board you can change every day.

 

So be creative. It’s easy and fun.