Dr. Avi Weisfogel, co-founder of Dental Sleep Masters, has an extensive familiarity with sleep disorders, which he uses to support other dentists who want to serve sleep apnea patients. Since he opened his dental practice in his hometown of Old Bridge, New Jersey, Weisfogel treated patients with sleep apnea, however, he couldn’t find any marketing strategy that would allow him to increase the number of oral appliance patients he saw. Seeing a niche that no one else was serving at the time, he co-founded Dental Sleep Masters in 2014.
Weisfogel told Ideamensch that in order to remain productive, he schedules his entire day. Arriving at the office at six in the morning, Weisfogel prays for an hour and then spends another hour with his life coach. Putting in 13-hour days, Weisfogel talks with Dental Sleep Masters’ members, takes calls, attends meetings and writes articles and blog posts. Writing informs dentists about the Dental Sleep Masters program, as does regional marketing, according to Weisfogel.
Avi Weisfogel also told Ideamensch that he recommends the book, The Power of Now: A Guide to Spiritual Enlightenment, which deals with personal growth and improvement. In addition, Weisfogel says Steve Jobs’ attention to detail impressed him.
Before founding Dental Sleep masters, Weisfogel started Healthy Heart Sleep, which advised physicians who wanted to include a sleep lab in their practice. Becoming a serial entrepreneur, Weisfogel also founded Owner Unlimited Sleep Patient in 2012, where he lectured to dentists who wanted to include sleep medicine in their practice.
Today, Dental Sleep Masters is helping dentists nationwide increase the number of oral appliance patients that they see each month. Physicians also benefit from a Dental Sleep Masters that helps them set up a sleep lab within their practice.