Category Archives: Women in Business

Entrepreneur Deo Deere Continues Creative Journey In The Country She Fell In Love With

For the Russian native who was born Xenia Vorotova, America was always thought to be the dreamland, a place where you could have a better life and enjoy exceptional freedoms.

She imagined opportunities were endless, and at 17, Xenia, her mother and younger sister took off for that adventure and moved to New York City.

She and her family were proud immigrants and now residing in a major metropolis, a far cry from the small town of Izhevsk. It was both exciting and overwhelming, and Xenia wanted to swallow up every venture available. She immersed herself into the culture, fashion, music and art worlds, and she came to be known as “Doe Deere.

Doe adopted a keen sense of the street vibe around her. The trio worked all kinds of jobs to survive in NYC but was unprepared for the expenses and daily challenges they would meet in America.

Eventually, they ended up in a homeless shelter on Lexington Avenue. They were broken down but undefeated in their resolve. They lived in cramped quarters with a single bed. All three kept working hard, and through some helpful connections, they were able to turn it around.

An organization called Sanctuary for Families assisted the women in securing better jobs and moving to Lehman Projects on 110th Street in East Harlem.

The year was 2000, and the trio never looked back.

Doe fell into fashion and the world of beauty and in 2008, jumped in head first and launched Lime Crime makeup. It was a big business risk, but Doe had developed a sharp entrepreneurial mind and went for it.

Her cosmetics brand was bold, modern and seductive to millennials, and the giant makeup labels weren’t putting out the contemporary vibe Doe had pounced on.

Business skyrocketed, and Lime Crime was suddenly employing 35 people at the company’s Los Angeles base.

Today, Doe Deere is on another creative path and ready to debut Poppy Angeloff, a jewelry/fashion brand.

Life is good for Doe and her family. She believes “We all make America great,” and immigrants have always played a key role.

http://us.fashionnetwork.com/news/Lime-Crime-founder-speaks-out-on-Instagram-assures-fans-company-will-stay-true-to-roots,999812.html#.W1iT-NVKjIU

Doe Deere: Lime Crime Beauty Entrepreneur Shares Her Morning Routine

In case you haven’t heard the buzz about Lime Crime, it’s a makeup line which is the first of its kind. Lime Crime offers dazzling hair colors, nail polishes, lipstick and other beauty products that would make any beauty enthusiast squeal for delight. The brand stands out because of its sheer uniqueness and quality, a far cry from most typical beauty products.

 

The lady behind Lime Crims is Doe Deere, who is a young woman with a passion and entrepreneurial spirit. Originally from Russia, she set sail and arrived in New York with the hopes of fulfilling her music career. She met her husband along the way, and together they built the beauty business that has been in demand locally and globally. Doe Deere shares to us her morning beauty routine in the hopes that we can pick up a thing or two!

 

 

Doe Deere’s Morning Beauty Routine

Doe Deere’s morning routine is fairly simple. She enjoys a stress-free morning that helps her appreciate nature’s beauty. After waking up at 8:30 AM on a routine, she does some morning stretches to get her blood going. Deere enjoys having grits, yogurt, fruit or fresh orange juice squeezed in her kitchen. These light breakfasts, according to her, are ‘just right’ to give her the energy to start her day.

 

She then moves on to work-related tasks. After her breakfast, she proceeds to answer emails and collaborating with her team remotely through their company web chat. This enables her to know what’s going on and if there are some key decisions to be made. Going forward, she checks her Instagram to see the latest beauty trends that she can get inspiration from.

 

 

Doe Deere’s Daily Beauty Routine

Perhaps you may be wondering what’s in a day for a makeup and beauty entrepreneur? Aside from the work schedule, she does a couple of things to keep herself radiant through the day. Her beauty routine consists of nightly showers and curling her hair in the morning using an iron. She washes her face and puts an ample amount of moisturizer. After this step, she fills in her brows, adds foundation and uses blush and lipstick to seal the deal.

 

Doe Deere spends a little time with her cats before heading to work and arriving at 12:00 noon. She finishes her day in the late afternoon but would stay in well into the evenings at 6:00 pm when needed. “Work hard, but remain beautiful!” that’s what Deere’s motto is.¬†Learn more:¬†http://www.doedeere.com/

 

A woman with a creative spirit and love for her work, Doe Deere is truly an inspiration for aspiring beauty entrepreneurs.