There has been a lot of buzz in the athletic industry as of late about the quality of products provided for athletes. Nutrition Distribution has been on the warpath with competitors, making claims of false advertising and pursuing lawsuits and settlements. Perhaps the most notable win against the company was by Enhanced Athlete.
Enhanced Athlete provides products to assist athletes with performance and endurance. In 2017 Nutrition Distribution filed a lawsuit claiming that Enhanced Athlete was promoting false advertising and requested an injunction stopping them from competing. This was the latest in a string of lawsuits and settlement demands from Nutrition Distribution, who was using a shakedown of the industry to try to recover its own losses.
Nutrition Distribution was claiming that Enhanced Athlete provided products that did not satisfy the claims that they made to support them. Enhanced Athlete was not the first company that Nutrition Distribution went after, but it may well be the last. Enhanced Athlete took a stand, and made it clear that their quality products would continue to be available.
The US District Court ruled that the advertising from Enhanced Athlete was not false, and Enhanced Athlete won the lawsuit. The injunction did not stand, and Enhanced Athlete sent a clear message that the shakedown from Nutrition Distribution was to end. Enhanced Athlete continues to advertise and distribute quality products to athletes around the country.
Enhanced Athlete is the brainchild of Dr. Tony Huge, a prominent and established health and fitness professional in California. The company provides products for athletes to improve performance and endurance in a variety of athletic fields. They offer a wide variety of products, including engineered athletic clothing for training and performance. Athletes of all types rely on their products to help them on their path to success.
With the ruling of the US District Court, Enhanced Athlete is enjoying newfound success. The attempt from Nutrition Distribution to shut them down has only boosted their influence. Since the judge ruled that they were not engaging in false advertising and were competing in the industry fairly, it is safe to say that Enhanced Athlete provides quality products for all, and will continue to do so.
It was an awesome experience meeting some of the greatest #bodybuilding minds and bodies of future and past. True #pioneers of human evolution, visionaries of body and mind alike. It was an #honor to meet these men that helped set the platform for what the bodybuilding.and #fitness industry is today. #flashbackfriday #riprichpiana
— Dr. Tony Huge (@enhancedathlete) February 9, 2018