Technology, e-commerce, and fashion are topics that are exploding in the market. Nowadays everybody is mindful of their fashion, staying updated with the latest technology trend and conducting business from anywhere using a network. In 2016, retail e-commerce summed up to $ 72 billion and is expected to increase to $ 116 million by 2021. Startups and developed fashion companies use different ways to attract today’s savvy customers. Those innovative ways range from marketing via social media to adopting CRM technology.
Using membership programs is a model that has been used by many companies and has posed tremendous improvements. There is a promising company that has improved in the retail sales industry providing subscription programs. The company is known as TechStyle Fashion Group formerly known as JustFab founded in 2010 which is led by Don Ressler and Adam Goldenberg serving as co-Chief Executive Officers.
JustFab launched its first fashion membership program for footwear in 2010. Its VIP subscribers received 30% off retail pricing together with extraordinary promotions and products, free shipping and loyalty rewards points. In just two years, the company had won six million members and by 2012 JustFab had sold over 2.5 million pairs of shoes for the company.
After four years of successful marketing, JustFab had acquired Fabkids and ShoeDazzle products and were expanded to Germany, Britain and six other countries. It then launched Fabletics with the help of the fantastic Kate Hudson. In 2016 the company changed its name to TechStyle which has grown to take the retail and marketing industry to another level by integrating data science, membership commerce, and personalization into marketing.
Adam Goldenberg, a co-CE and co-founder of TechStyle is a prominent entrepreneur who began working at the age of 13 when he established an online bulletin that morphed into the gaming website Gamer’s Alliance. By 17 years, Adam had sold Gamer’s Alliance to Intermix which is the leading company on MySpace. After two years, Intermix offered Adam a work position in the company as the Chief Operating Officer at only 19 years of age.
After leaving Intermix, Goldenberg established Intelligent Beauty, an e-commerce site which spawned other additional companies like JustFab and Dermstore. Don Ressler is also an entrepreneur who is well-known to be behind some successful companies. Mr. Ressler partnered with Adam, and they founded Intelligent Beauty when Adam was 19 years. Don Resseler is famous for his advice on entrepreneurship such as giving tips on how to come up with new and promising ideas.