In an article published on Observer Innovation titled “5 Tips for Cleaning Up Google Search Results for Your Name,” Darius Fisher, president of Status Labs, discusses ways to prevent unwanted information from appearing on a Google name search. Many people have done questionable things and posted them on social media sites which may come back to haunt them later when they are looking for a job or a school to go to. Businesses, executives, and politicians use companies like Status Labs to manage their online reputation.
Darius list five ways people can remove unflattering online information about themselves on their own. First, people should log out of their browser before they Google themselves. Second, they should identify and remove any problems that show up in their search. Next, people can and should develop new and relevant content about themselves. Fourth, people should be aware of data brokers who create unwanted online profiles and finally, people need to be proactive in creating a positive online presence.
If an individual prefers to outsource their online reputation management, they can hire Status Labs to do it for them. Status Labs is headquartered in Austin and has over 1500 clients in over 35 countries. They offer their clients many services including public relations, crisis response, permanent link removal, and search engine optimization to name a few, and they are able to tailor their services to the specific needs of their clients.
Recently Sally Kohn, a progressive activist and writer who has made many TV news appearances, was doxxed. This means someone found her personal information and posted it online. She got in contact with Darius where he personally walked her through the process of what she calls “online hygiene.” In addition to the five ways of removing some online information, Darius went through a checklist with Sally that also included changing social media privacy settings and frequently changing passwords. As more of our information can become available online, many people may be in need of Status Labs services.