Tidal is one of the most recent music streaming services. The company is run by Jay-Z, and he has partnered with various musicians such as Kanye West, T.I, Rihanna, and Beyoncé. Tidal has not been on the market for many years, but the efforts of these individuals have been very significant to its growth. The partners have released albums through the platform, and this has made it popular since they all have a great number of followers. Many people have lately been downloading the Tidal app from the iTunes store, and this is a clear indicator of its success. The firm’s current CEO is JeffToig, who is a former executive of Soundcloud. The constant growth of the enterprise has been facilitated by Desiree Perez who has been working with Jay-Z for over two decades. She is the wife of Juan Perez who is the current head of Roc Nation Sports.
Mrs. Perez has gained an excellent reputation due to her good deal making skills. She has managed to assist the company in making its most profitable deals including getting popular musicians to upload their music on Tidal. According to the people who know her closely, she facilitated the closure of Rihanna’s contract with Samsung and also assisted Beyonce in planning her Formations stadium tour. Desiree Peres, Juan Perez, TyTy Smith, Jana Fleischman, Chaka Pilgrim, and Jay Brown are members of the Hova Circle of Influence, which is well recognized in the United States’ music industry. They have also been playing significant roles in running Roc Nation and the Tidal. Check this on templeofthecave.com
Desiree Perez has been striving to ensure that Tidal is regarded as one of the industry’s leading companies. She has ample skills in managing music business, and this has made it easy to run the firm. She has a great mentality that can propel Tidal to greater heights. Tidal has strived to earn a niche despite facing stiff competition from rivals such as Apple Music and Spotify that have been in the music streaming industry for a relatively longer time. The company mainly offers that newest and trending music to its subscribers in the United States and other parts of the world. Source: musicbusinessworldwide.com
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