Tag Archives: Degree in Business Administration

Kevin Plank: A Resourceful and Ambitious CEO

The journey of this innovative CEO, Kevin Plank, started with determination and ambition. With a Degree in Business Administration from the University of Maryland, Plank launched his sportswear company called Under Armour, which became successful with annual revenue of over $5 billion.

While in the university, Kevin played football for the Maryland Terrapins team. He noticed the available Tshirts did a poor job in wicking sweat from the athletics body. This gave him the idea of creating better Tshirt material which will keep the athletics dry and active. Plank had launched a small business while in the university called Cupid’s Valentine, selling roses on Valentine’s Day. The company generated a revenue of $3,000.

Kevin Plank used the cash from the business, his credit cards and small business loans to launch his sportswear company. Plank choose the name Under Armour after trying the name Heart which he was not able to trademark it, he also sought the name Body Armor which he was not able to trademark it too.

Plank started his company in Georgetown in his grandmother’s townhouse, and he sold his T-shirt from his car and to his former college teammates. Under Armour became successful after Plank ran an advert on ESPN.

Kevin Plank is a philanthropist, and he helped his roommate Darren Drozdov who played football at Maryland and a professional wrestler who had an in-ring accident which resulted in quadriplegic. Kevin Plank financed his customised wheelchair. Kevin Plank is a member of the Board of Trustees for Living Classroom organisation, a non-profitable organisation which caters for young people education. He also supports the University of Maryland School of Business and Entrepreneurship.

Under Armour has a brand house located in the shopping mecca of SoHo at 583 Broadway in the New York and a flagship store in New York City. Being the CEO of Under Armour, the company went public in 2005, and Plank owns nearly a 16% stake of the company. He is also building in Baltimore, which will also be the headquarters for Under Armour as part of a development project known as Port Covington.

His LinkedIn Profile: https://www.linkedin.com/in/kevin-plank-0a3714148