Jojo Hedaya is the executive COO and co-founder of Unroll me, an email service for people who want to free themselves from computer junk mail. Hedya attended a Jewish high school. Hedya,29, has a some classes from City University of New York-Brooklyn College. Hedya majored in Philosophy and Business but didn’t graduate. Hedya spent some time at Boston College as student body Vice President.
Jojo Hedya met his business partner, Josh Rosenwald, when Hedya was on a trip to Israel abroad in college. Their rabbi pointed out they were the only two people who had an international BlackBerry cell phone and thought the two should be friends. Hedya and Rosenwald had many things in common. Both men were born on December 30, 1989 in New York. They were both educated in Jewish schools. Josh attended two colleges before dropping out. When Hedya learned his business partner wasn’t answering Hedya’s emails, it was discovered that Rosenwald had lots of junk mail he had to sift through. The duo decided to start a company called Unroll.me.com to eliminate unwanted junk mail.
Junk mail piles up fast, and before you know it there are over 100 emails to look at. Rosenwald and Hedya realized 80 percent of their email consisted of newsletters, advertisements, subscriptions, and updates that cannot be dealt with during business hours. The solution is called Unroll.me. Unroll.me is a scanning device for email. It scans the email for junk mail and compartmentalizes all subscriptions into one email to be looked over later. People can keep the subscriptions they want and cancel the subscriptions they don’t. People have the freedom to decide when they want the rollup to arrive in their inbox, seeing all junk mail at once.
Jojo Hedya and Josh Rosenwald never finished college and believe the life experience of their own company is better than having a college degree. Skills are really the only thing that matters in the job market. Hedya wouldn’t necessarily talk someone out of getting a college degree to run a startup business. Startup businesses aren’t for everyone. Hedya might get his degree someday.