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Entrepreneur Deo Deere Continues Creative Journey In The Country She Fell In Love With

For the Russian native who was born Xenia Vorotova, America was always thought to be the dreamland, a place where you could have a better life and enjoy exceptional freedoms.

She imagined opportunities were endless, and at 17, Xenia, her mother and younger sister took off for that adventure and moved to New York City.

She and her family were proud immigrants and now residing in a major metropolis, a far cry from the small town of Izhevsk. It was both exciting and overwhelming, and Xenia wanted to swallow up every venture available. She immersed herself into the culture, fashion, music and art worlds, and she came to be known as “Doe Deere.

Doe adopted a keen sense of the street vibe around her. The trio worked all kinds of jobs to survive in NYC but was unprepared for the expenses and daily challenges they would meet in America.

Eventually, they ended up in a homeless shelter on Lexington Avenue. They were broken down but undefeated in their resolve. They lived in cramped quarters with a single bed. All three kept working hard, and through some helpful connections, they were able to turn it around.

An organization called Sanctuary for Families assisted the women in securing better jobs and moving to Lehman Projects on 110th Street in East Harlem.

The year was 2000, and the trio never looked back.

Doe fell into fashion and the world of beauty and in 2008, jumped in head first and launched Lime Crime makeup. It was a big business risk, but Doe had developed a sharp entrepreneurial mind and went for it.

Her cosmetics brand was bold, modern and seductive to millennials, and the giant makeup labels weren’t putting out the contemporary vibe Doe had pounced on.

Business skyrocketed, and Lime Crime was suddenly employing 35 people at the company’s Los Angeles base.

Today, Doe Deere is on another creative path and ready to debut Poppy Angeloff, a jewelry/fashion brand.

Life is good for Doe and her family. She believes “We all make America great,” and immigrants have always played a key role.

http://us.fashionnetwork.com/news/Lime-Crime-founder-speaks-out-on-Instagram-assures-fans-company-will-stay-true-to-roots,999812.html#.W1iT-NVKjIU