Honey Birdette launched its newest US e-commerce site in April 2017. It also revealed its plans to expand its UK stores to 40 in a year’s time.
What is Honey Birdette?
It’s an Australian lingerie brand that was founded in 2006 by the prominent entrepreneur, Eloise Monaghan, in Brisbane. It has 55 stores in its home country, Australia, and it already has plans to establish more in Europe.
As Monaghan revealed, the primary purpose of the new US site is to enhance their customers’ experience.
Honey Birdette sells various types of lingerie that comes in all colors. Their high quality has seen their collections sell quickly and in large amounts.
The US e-commerce site
The recently launched site was built after the brand had seen a 374% increase in the overall online sales in the US within the past year. Only a few brands get to make such a huge profit, and it was the clearest confirmation of their customers’ positive response.
The site is meant to ensure fast delivery of ordered items and to expand the range of products available for consumers. There is also a promise of free delivery on orders that exceed $50.
Moreover, it has plans to explore the opportunities in the UK.
Honey Birdette in the UK
The brand has a keen interest in expanding their store counts in the UK. The first store that it opened was in London’s Covent Garden. Two more stores followed; Westfield White City and Leeds Victoria Gate.
It revealed that it already has ten more stores in line and a target of 40 openings before 2018 hits an end. Their preferred locations include Leeds, Newcastle, Liverpool and also Westfield Stratford.
It is also seeking to invest in other premium sites in Europe.
Looking for unique and sexy lingerie? Honey Birdette is the one place for everyone regardless of tastes and preferences since they have a variety of products for consumers to choose from.