Chairman and co-founder of Fortress Group, Wes Edens, in November 2018 signed a partnership deal through Brightline with Virgin Group owned by Richard Branson. The co-founder of the company said the agreement involves rebranding of the multi-colored station, website and the higher-speed passenger trains in 2019 to “Virgin Trains USA.” Launched in 2018, this year, Fortress Investment Group, Brightline company is the only privately owned passenger train to operate in the United States. The train is gaining popularity for its colorful state and efficiency during transportation, its customer-friendly workers and amenities are hospitable to clients.
Since May 2018 when Fortress Group launched the train’s services in Florida between Fort Lauderdale, West Palm Beach, and Miami, it plans to expand its reach to Tampa and Orlando. New service express is other expansions plans to join Southern California to Las Vegas with constructions commencing in 2019. View the group’s profile on Linkedin.
Other than being a recognizable and respectable brand, Virgin Group is ranked as a top investment company globally. Sir Richard Branson created Virgin Group in 1970; its investments are far reaching especially in the transport industry. From their cruise ship, Virgin Voyages, to start operating in 2020 at Port Miami; to their airlines, Virgin Atlantic, serving since 1986 in the route between Miami and London. The company is undoubtedly no stranger to Florida. Other investments sectors include entertainment and leisure mobile technologies, wellness and health and financial services.
Fortress Investment Group believes their partnership with Virgin group will significantly position them for success through shared culture, innovation, and disruption. Reason being the expertise and experience Virgin Group has to offer with customers, holding professionalism in the travel and hospitality industry with their trusted brand. Though the train’s brand name will change to mirror ‘Virgin’ brand, Fortress Investment Group, and an executive team will still manage and operate the company.
Patrick Goddard, President of Fortress Investment Group, agrees that the partnership with Virgin Group will benefit both companies. Virgin Group will back them financially while offering their expertise, resources, and experience. Fortress Investment Group, on the other hand, will oversee daily operations like business development strategy and engineering skills as a majority shareholder. As Goddard explained, ” In America, we are reinventing train travel … and challenging conventional wisdom.”