Category Archives: Agency’s Be Project

José Borghi’s Influence in Brazil’s Advertisement Industry

Advertisement is one of the most important departments in any business venture. With the many industries operating in the economy today, it is quite easy for a business to go without arousing the attention of its customers. Advertisement can be easy if you only hire the best agency in the business. This may seem easier said than done and read full article.

When looking for an advertisement agency, this process goes beyond getting the most affordable service provider in the market. A good advertisement agency is one that has the necessary skills and expertise to get you the results in a short period. Luckily, Brazil enjoys the services of such a company, Mullen Lowe Brasil.

Mullen Lowe Brasil is arguably one of the most reputable advertisement agencies in the whole world. The agency is a business venture co-founded by José Borghi and well-known for being the face behind some of the popular and unforgettable advertisement. Some of the common ad it that it is known for include Mammals of Parmalat and sang unforgettable jingles. The agency also enjoys an excellent client base both from local and international businesses.

Arguably, the success Mullen Lowe Brasil enjoys would not be if it were not for the efforts and contributions of José Borghi. José is an established advertisement guru with a celebrated career all over the world. Mr. José developed the passion for advertisement during his early years in high school; however, things were much clear when his sister took him to the Castro Neves Theater. With the little exposure from the event, José was able to redefine his career path and better plan for it.

After high school, José Borghi took up a vocation in PUC studying Advertising and Propaganda. Upon graduation, Mr. Jose started his career as an editor in Standart Ogilvy Agency in 1989. With dedication and zeal for the industry, José Borghi was able to challenge himself and grow the business. After years of active practice, José Borghi and his partner Erh Ray seized the opportunity of improving themselves and founded their own venture, BorghiErh. The company has been able to withstand the test of time to grow into the market leader it is now both locally and internationally, all thanks to the leadership and vision of José Borghi and his Youtube.

Highland Capital Management Awards $1 Million Challenge Grant Towards the Family Place’s $16.5 Million Campaign

On October 4th James Dondero, the president and co-founder of Highland Capital Management (HCM), announced that the firm had given $1 million challenge grant to support The Family Place raise the remaining $2.8 million for its legacy campaign.

Dondero resides in Dallas Texas managing the co-owned company HCM as the president. Highland capital management is a firm founded in 1993 by Jim Dondero and Mark Okada. It majors in providing credit management services. Mr. Dondero has a great experience in equity and the credit markets where he mostly focusses on high-yield investing.

Dondero has been philanthropically active, supporting educational initiatives, veteran’s affairs as well as public policy through the firm’s philanthropic arm, Highland Dallas Foundation.

Dondero, during The Family Place’s 21st Annual Texas Trailblazer Awards Luncheon, announced the grant and said that the grant was an answer to Dallas Mayor Mike Rawlings as well as Dallas Police Chief David Brown.

These two had put up a call to action on helping the community solve family violence which is a life-threatening problem in Texas.

According to PR News Wire and NexBank, James Dandero added that Highland capital management was thrilled by the way The Family Place has handled the issue and are proud to invest together with other generous people in the community towards the lifesaving campaign.

The Family place is a leading organization in Dallas Texas which supports victims of domestic violence. The agency since 1978 has assisted over 225, 000 people through the provision of shelter as well as offering counseling.

They had launched a legacy campaign to raise $16.5 million to facilitate construction and management of operations of a new Central Dallas counseling center.

The center is anticipated to serve over 2,000 victims every year providing emergency shelter since the current facility runs at capacity.

Also in-build will be a dental and medical clinic, a central call center, private as well as group counseling rooms for both adults and children, and multipurpose places for job training.

Additionally, the building will house the Agency’s Be Project, set to provide education to over 6,000 students annually against teen dating violence and bullying.

The range of care that the new facility will provide is very vital to saving lives due to the expansion of services delivery to all family violence victims