Category Archives: Marketing Firm

Sheldon Lavin has Grown OSI Group Into a Renowned Meat Processing Company

Sheldon Lavin is the Chairman and CEO of OSI Group, a renowned meat processing company that is known for being the main supplier to McDonald’s. Lavin got involved in the company when he worked as a financial consultant in the early 1970s. He would only start consulting with the company before later becoming involved in the day to day operations and becoming CEO.

OSI Group’s history is a shining example of the American Dream coming true. OSI Group was founded by German immigrant Otto Kolschowsky in 1909, just two years after immigrating to the U.S.. The business began as a butcher shop and meat market, but Kolschowsky would soon get involved in the wholesale side of the meat business. His company would continue to expand, and in 1928, his sons would become involved in the family business which was now known as Otto & Sons.

In 1955, franchise tycoon Ray Kroc would open his first McDonald’s in Des Plaines, Illinois. Before officially opening the franchise location, Kroc signed an agreement with Mr. Kolschowsky to have Otto & Sons be their official meat supplier. This agreement would become the deal of a lifetime. In a few years, Ray Kroc would buy out McDonald’s from the McDonald’s brothers and become CEO of the franchise.

As the story goes, Kroc grew McDonald’s into a national icon in the 1960s, and he kept his agreement with Otto & Sons. As McDonald’s grew, so did Otto & Sons. As the 1960s brought on rapid growth, Otto & Sons needed financial consulting to help manage their new expansion. In 1970, they hired Sheldon Lavin as their new financial consultant.

Lavin would spend the next five years working closely with the Kolschowsky sons, as a consultant. The sons were reaching retirement age and needed an heir to continue managing the company. In 1975, Sheldon Lavin was brought on as a partner, and he would eventually become CEO. The company would be named OSI Group and would grow rapidly.

Under Sheldon Lavin’s leadership in the late 20th and early 21st centuries, OSI Group opened up its first meat processing facilities outside of Chicago and is now physically located in 17 different countries with over 70 different facilities. Though meat remains their primary product, they have also expanded into sauces, vegetables and baked goods.

Sheldon Lavin’s vision for OSI Group’s future is to continue to expand the company and let it serve as a shining example of the American Dream. What began as a small mom & pop butcher shop has grown into a business empire. OSI’s Sheldon Lavin receives Global Visionary Award

White Shark Media Technolgy Solution Services.

Founded in 2010, White Shark Media has constantly rendered the best services in Mobile marketing, website development for companies, high performance search in websites and management of payment when clients log into a site. They charge clients at a mid-level cost in the marketing provided. Secondary services offered on top of the core one are; Landing Page Optimization, Conversion Optimization and Digital Marketing.

White Shark Media has iMarine Inc., AStar Movers Texas and Platinum Pro Painters, Canada as their major clients. With these large companies and 600 others, the firm makes annual revenue of over 5 million dollars. They have 144 employees who are permanently hired and are under the leadership of the Chief Marketing Officer, Andrew Lolk, Gary Garth who is the Chief Executive Officer and Tony Soares the leader of SEO and Web management.

Excellent provision of the services has made them have good responses from the customers and potential clients. The Lakeland Smile Experts in Florida have made more sales after teaming up with White Shark Media. Sale that could be made in a period of 10 years was accomplished in just a year.

3 people from White Shark are usually sent to ensure that the client gets the service that they needed. The certified marketers will give a world class client skill that is satisfactory. After getting the full marketing package, customers will be able to enjoy cheap, fixed fees that do not come with extra payments and they can continuously access their site.

There are many other upcoming companies that continue to commend White Shark Media for the fast moving advances in their private business. Commendations come from different sectors and countries in the world. New Jersey, Idaho, Missouri, UK and Florida have many companies that use their marketing support and so far their businesses are doing very well. Companies all over the USA love the way White Shark Media portrays their services to potential clients.